Hospital Case Management Essay Example | Topics and Well Written Essays - 750 words

Hospital Case Management - Essay Example Hospital case management is a process to meet patient needs with the best use of resources to provide the best quality treatment at the right cost. Case management is used to ensure the right clinical and financial outcome. The data used for statistical quality analysis is the medical expense, clinical workload and utilization. The care request is allotted the required services. The medical information for comparison is available. The referral of the case to the correct physician is a part of case management. The communication involved is also a part of case management. The case management program at this hospital is simple and effective. A model hospital follows the well defined procedures of continuous quality improvement. The quality program is based on delivering the best services to the patient. The risk management department at the naval hospital performs all the functions of a model facility. It monitors patient satisfaction and tracks patient outcomes. Other important aspects of quality are team based. The sub-divisions of the quality management department include performance improvement, risk management, credentials and infection control. The excellent working of the quality management department shows that the naval hospital fares well as compared to the model hospitals. The case management standards involve co-ordination, control of environment and funding. Case management is also used to buy equipment and supplies required for the services. Information is provided to the patients and their families. Case management facilitates professional rapport in the team. Changes are made as required depending on the condition of the patient. The care plan should be coordinated with the disease source. The standards also specify support to the family. The standards used here are USNHGUAMINST 6320.19 series, BUMEDINST 6010.13 series and Joint Commission on Accreditation of Healthcare Organizations (JCAHO) standards. The quality management department of the hospital has divisions for implementation of the work. The performance improvement division ensures continuous improvement. It also implements the total quality leadership. The quality procedures are included in the daily work in a systematic manner. The risk management division measures the quality of care and patient satisfaction. The credentials division evaluates the providers. It trains the health care providers and support staff. The infection control division identifies and reduces the risk of infection according to the established standards. The hospital has an educational program to promote health awareness. The utilization management division allocates the services and the resources. The case management division combines population health, managed care, quality improvement and preventive healthcare. The hospital applies disease state management. This is a process that encompasses the entire course of the disease from prevention to the completely healed patient. Thus we see that the hospital adheres to the best standards. A comparison with the model facility shows that the naval hospital exceeds

Process Paper Essay Example for Free

Process Paper Essay One of the most important skills that we must learn in life is to change a flat tire.   When riding a bike, it is also important to carry all the tools at all times.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When removing the wheel from the bike, use a bike wrench to loosen the nuts or the quick release mechanism.   Loosen the brakes to get the front wheel off.   For the rear wheel, the wheel must be clear of the chain.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Remove the tire from the rim by wedging the tire lever underneath the tire and pry the lever upward to lift the tire away from the rim.    Keep the lever in place and slide another lever underneath the tire and work your way around the rim until one edge of the tire comes free of the rim.   Locate the metal valve that is used to inflate the tube. Push the valve stem up until it no longer protrudes through the rim.   Hold the valve stem and the tube and pull it out of the tire.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Insert the valve stem of the new tube into the hole of the rim.   Insert the edge of the tire onto the rim.   Use your fingers to slide the tube between the rim and the tire as you work around the rim.   Use the tire levers to put the last part of the tire onto the rim.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Once the entire edge of the tire is inside the rim, use the pump to inflate the tire to the recommended pressure. Put the wheel back on the bicycle by reattaching the nuts or quick release mechanism.   Reset the brakes and replace the chain.   Check if the wheel is properly aligned by spinning the wheel hard and allowing it to turn freely.   Lastly, when the wheel spins cleanly, give it a test ride. Reference: Fiedler, D. (2007).   How to Change a Flat Tire.   Retrieved January 18, 2008 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://bicycling.about.com/od/bikemaintenance/ss/flat_fix.htm

Westernization of Japanese Culture

Westernization of Japanese Culture Daniel Gonzalez Is Japan Losing its Heritage? The Japanese people, have always been recognized for their rich cultural history. With rising concerns regarding population problems and pollution that culture may not be around for much longer. It is no secret that Japan is considered the technological Mecca of the modern world. With the race toward artificial intelligence, can too much of a good thing be a bad thing? How does one thing relate to another? With all the technological breakthroughs seen from Japan in recent years, one can only imagine that these advancements would benefit a society as diverse as the Japanese. With incredible pioneering advancements in robotics and technology such as Honda’s ASIMO, and the Lexus LFA, research and scholars believe that it may be losing its rich cultural history. One can follow Japanese culture back centuries. Having been influenced by its natives as well as foreigners has developed into one of the most diverse cultures in the world. When one thinks of Japan and may think of high-speed magnetically levitated trains, fast cars and vending machines with Wi-Fi. However, much of Japan is still stuck using old technology such as fax machines and computers from the late 1990s. It is not uncommon to see people who traveled to Japan return claiming that most of the technological advancements made in Japan are often enjoyed in the Western world more than they are in Japan. Perhaps this is a s ign of a culture realizing that it is advancing and morphing far too quickly. When one hears the words â€Å"population problem† overpopulation immediately comes to mind. However, Japan has the opposite problem. In 2013, Japan had 238,632 more deaths than births. Japan’s population decreased by over 210,000 compared to the previous census. As it stands Japan has a population of 127.3 million people, but studies suggest that this population may shrink to as little as 86 million in the next 50 years. Court’s cause of death in Japan is cancer at nearly 30% followed by heart disease and 15% and pneumonia at 10%. Japan’s unwillingness to accept its own technology may be its downfall, as many of these diseases are considered preventable, and many times treatable by Western medicine, given that many of the advancements in Western medicine, are a direct result of the contributions Japan has made to medical imaging and diagnostic machines. Another predominant issue affecting the decline of Japanese population is suicide. In 2013, suicide was singled out as the leading cause of death for the age group 15 – 29. It was also determined that twice as many men as women died in that age group. With only 1,029,800 births in 2013, researchers determined that this has been the fewest amount of live births on record since World War II. There has yet to be an increase in births since 1973, called â€Å"the second baby boom of Japan.† The most obvious cause for this decline in population is the total fertility rate. In 1947, at the end of World War II, there were nearly 4.5 children for every woman in Japan. As of 2013, the last official statistic, there were only 1.5 live births per woman. In order to keep the population steady, there needs to be at least 2.0 live births per woman. The number must be higher, however Japan hopes to see an increase in the coming years, rather than a decrease. The marriage rate has also seen a decline. 661,000 marriages were recorded in 2013. Again, a record low since World War II. It is evident that women are hesitating time married at a younger age and are delaying the process. In 1993, the average marriage age was 26 years old. In 2013, the average was nearly 30. Women are delaying having their first child as well, as the average age for the first child is now close to 31, instead of the age of 27 it was approximately 2 decades ago. Ironically, it is young Westerners were more open and susceptible to accepting Japanese culture than the Japanese themselves. Many believe that this is actually because Japan is westernizing its own culture. In the 15th century, Japan passed a law forbidding the Japanese to leave the country and severely limiting the negotiations that it could have countries outside of Asia. This is largely been attributed to have been done out of fear of westernization. Western countries began having relations with Japan once more as a result of the invention of the steam engine and advances in transportation. Early attempts were made by King William the Second of Holland to establish negotiations by sending a letter to the show gun of Japan in 1844 advising him that keeping this ban in place would affect the economic and cultural advancement of the country due to the astounding increase in agricultural, technological, and industrial advancements. While the implications of this letter was deliberate d among Japan’s highest ranking officials they decided to take no action. And it was not until 1853, when President Millard Fillmore sent Commodore Matthew Perry as an arbitrator in an attempt to begin negotiations and commercial relations with Japan. This prompted Japan and the United States to sign the treaty titled the â€Å"Treaty of Friendship†. Nearly 2 decades after the treaty was signed Japan began implementing more westernized styles of education and was recognized by many as â€Å"the first and most striking example of westernization in the non-Western world.† It was not until 1872, however, that Japan passed a formal law titled the â€Å"Fundamental Law of Education† Which set forth the standards for the Japanese education system. During the interim twenty-year period, there was much trial and error regarding the types of educational systems and at times Japan seem motivated to revert to its original Eastern – based educational system. T his trial and error was exacerbated by attempting to mimic the educational systems of many different countries including Holland and Germany. The foundation of the educational system finally found a compromise with predominantly French influences. In 1890, the â€Å"Rescript on Education† politicized and organized the 1872, law by appointing teachers as servants of the state. A system titled the Mombusho, devised by Japanese Statesman Mori Arinori, widely considered to be the father of the modern Japanese educational system, was established to dictate which textbooks and standardized tests would be part of Japanese curriculum, very much like the French and American education system. The negotiations of Commodore Perry in 1853 sparked a change in Japan that paved the way for the changes it still sees today. In 1872, the same year the educational legislation was passed, a regulation ordered that the court nobles wear westernized clothing. Japanese commoners began to take after the rulers of the nation as they changed their hairstyles from the traditional topknot to shorter hairstyles. Dental hygiene in women increased as well. By the 1890’s, it was uncommon to see women with diseased teeth. The rich began wearing wool coats and accessorizing with umbrellas and pocket watches, a practice that was considered taboo before the arrival of Commodore Perry, as the educational system before then taught that Japanese men and women should not preoccupy themselves with matters is trite as the time. The transformation, however, was not yet complete. Japanese officials were said to wear their Western clothing to work and then change into their kimonos and traditional Ja panese clothing after they went home, again, showing that Japanese culture was still somewhat resilient and resistant to change and in the early years it may have been purely for a political purpose. Japanese construction is an area that saw major change in the late 19th and early 20th century. Tatami, a Japanese advancement replaced dirt and wood floors. Kerosene lighting replaced traditional rapeseed lighting with its promise of convenience and portability. Before then, most Japanese homes only knew the kitchen stove as the central source of lighting. Sanitation practices from the Western world were being implemented as well as a result of the new, portable lighting. Concrete buildings became increasingly common and architects from other countries were commissioned to design important buildings such as the Bank of Japan and the Tokyo central station. In contrast with the issue of modernity, the integration of Westernization and modernization has a long history in Japan. In the article WITHOUT MODERNITY: Japans Challenging Modernization, Dana Buntrock mentions that â€Å"leaders accepted that industrialization and Westernization were reciprocal and that both were necessary for development.In addition to actively promoting telegraph, lighthouse, and railroad construction, for example, the government also used Western buildings and institutions to advance its modernization program. Japan employed Western engineers to build the nations infrastructure and Western architects to design offices, banks, universities, and schools; these specialists were collectively referred to asoyatoi. In more isolated areas, where Western architects were not present, indigenous carpenters attempted to reproduce the finishes and spatial characteristics of Western architecture, particularly in the construction of government offices and primary schools† These advancements in construction technology began to make Tokyo look more like industrialized Western cities such as San Francisco. The prefabricated style of construction more recently implemented in the United States is also influenced modern Japanese construction. In industrial Japanese areas, it is not uncommon to see b uildings erected in less than a week. Buildings are constructed in a piecewise fashion at an off-site factory and then trucked in to the construction site and put together by construction workers. This alleviates the many problems that come along with construction sites such as traffic jams, lower speed limits, noise levels, and inconvenience to residents of the area, given that traditional building construction can take anywhere from two to ten years depending on the architectural complexity of the building. The largest and most long-lasting change that Western influences brought to Japan is a culture that strives to advance technologically. As Akira Goto says in his study, Technology and Industrial Development in Japan: Building Capabilities by Learning, Innovation and Public Policy, â€Å"Japan was the first major non-Western nation to take on board the Western technological and organizational advances of the century after the first industrial revolution. It subsequently proved fully able to exploit and contribute to the broad, sustained technological advances that began in the 20th century, as science became harnessed to technology.†

Sight And Blindess Of Oedipus The King Essay -- Sophocles Oedipus

Oedipus the King by Sophocles was a play written after a devastating plague struck the city of Athens in 430 B.C. The play is about how knowledge can lead to devastation and destruction based on how the characters find out the truth of the Delphic Oracle. Years before Oedipus became the king of Thebes, the previous king, Laius, had received a prophecy that his son would grow up to kill his father. With this information he gave his baby son to a sheperd to dispose of him. Years later Laius is murdered and the Sphinx emerges and locks down the city by refusing to let anybody enter or leave the city unless they can solve her riddle. The city is essentially under siege. But nobody knows the answer to her riddle. "What goes on four legs in the morning, two at noon, and three at night?" Everybody who tries to answer the riddle is killed by the Sphinx until one day a stranger comes upon the city. The Sphinx asks him the riddle and he simply replies, "Man." The stranger solves the riddle a nd the Sphinx throws herself to her death. The city opens up to him, he marries the widowed queen, becomes king of Thebes, and unwillingly begins to fulfill most of the prophecy. What is the meaning of sight and blindness for an understanding of Oedipus the King? But the reason Oedipus, who is the prince of Corinth, has come to Thebes, is to escape an oracle of his own. Before coming to Thebes he went to seek the Delphic Oracle to ask if Polybus and Merope were his natural parents. The Delphic Oracle replied: "You are fated to couple with your mother, you will bring a breed of children into the light that no man can bear to see Ââ€" you will kill your father, the one who gave you life!" With that information, Oedipus fled Corinth to run away ... ...im. Oedipus just continually wanted to have more knowledge and asks more questions to gain wisdom and it eventually becomes his downfall. Knowing the future may destroy a man; and it ruins the lives of two men in this story. Oedipus was blind to see the truth; he was also blinded by the prophecies. He ran away from home, killed his father, married his mother and has children with her. "But Oedipus' play does not end with these lyrics; he gradually gains a new strength and new understanding" (Segal 133). And the true meaning of this story is, ignorance is bliss. Works Cited Knox, Bernard M.W. Oedipus at Thebes. New Haven: Yale UP. 1957. Rpt. In Oedipus Tyranmus. Ed. Lucy Berkowizs and Thedore F. Brunner. New York: Norton, 1970. 148-165 Segal, Charles. Oedipus Tyranmus: Tragic Heroism and the Limits of Knowledge. 2nd. Ed. New Yourk: Oxford UP, 2001.

Customer Relationship Management (CRM) Essay

At first, I disagree with this statement. I think Customer Relationship Management (CRM) is universally appropriate or applicable to all businesses. Customer relationship management refers to a series of processes, focused on initiating two-way communication exchanges with customers to have a detailed knowledge of their specific needs and buying patterns. The major benefit of a CRM system is that it helps business organizations in determining the type of customer best suited for the growth of their business. CRM enables business organizations to formulate strategies focusing on customer-driven growth and in providing superior and friendly customer experience There are four advantages of CRM that businesses should implement this strategy. * Customer Satisfaction By implementing CRM strategies, the company can focus on improving customer satisfaction through examination of customer preferences, demographics and interests. This information may be collected through automated surveys or personal phone calls from customer service representatives. Customer research may be performed to discover the reasons why one product is more popular than another. Customers typically enjoy the attention they receive and the interest in their happiness and satisfaction with the product, and the data that is collected can help the company produce better products and services in the future, contributing to improved customer satisfaction. This also improves customer retention over the long run. * Marketing The data that is collected through customer research can provide ideas for marketing and advertising for a big business. With many products or services to market, a large company may have difficulty targeting different customers for each item. However, customer research will provide information about what the customer likes about the product, what they are looking for in future products, and what purpose they would like the product to serve. All of this information provides great content for print or commercial advertisements and packaging designs for each product. * Lowered Costs By automating customer service with CRM software, the company can easily gain customer research through online or telephone surveys. The software automatically formats and calculates the data, making it faster and easier to collect this information. Fewer customer service representatives will be needed for collecting this information and less time will be spent preparing reports on customer research. Another advantage is word-of-mouth advertising from satisfied customers; as CRM strategies make customers happier, they become more likely to bring in new customers through word-of-mouth, which lowers the cost of finding a new customer. * Brand Image As customer satisfaction and retention improves, the corporation’s brand image may begin to improve as well. Customers will begin to associate the brand with good customer service, quality products and a personable approach. The CRM strategy’s focus on the customer will let each buyer know that their input is valued by the company. This can attract more customers and continue to create loyal customers to the brand. There is an example about effective implement of CRM. ICICI Bank has to manage more than 13 million customers. The bank has over 550 branches, a network of 2025 ATMs, multiple call centres, Internet banking and mobile banking. Its customers often use multiple channels, and they are increasingly turning to electronic banking options. Business from the Internet. ATMs and other electronic channels now comprise more than 50 per cent of all transactions. In the process of making its business grow to this level, ICICI Bank has distinguished itself from other banks through its relationship with customers. The Teradata solution focuses on a Customer Relationship Management (CRM) platform. Information from various legacy and transaction systems is fed into a single enterprise called wide data warehouse. This allows the bank to generate a single view of its customers. The warehouse has the capability to integrate data from multiple sources comprising Oracle and flat files. The Behaviour Explorer enables profiling of customers and querying on various parameters. These enable the bank staff create suitable campaigns for targeting individual customers on the basis of their requirements. To sum up, CRM is one of the best ways of determining the marketing strategies and other services offered to the customer. A well planned CRM can help organizations predict the current trend in the market and provide better services for customers befitting the trend, in turn increasing the business returns. The three major aspects of CRM are an operational system, a collaborative CRM and an analytical CRM. The customer relationship management concepts adopted by each company differ with their organizational objectives. There are 3 challenges of implementing CRM. * Costs One of the biggest challenges facing companies trying to implement CRM is the cost associated with purchasing, installing and training employees to use new software, according to CRMInfoline.com. CRM often doesn’t deliver the return of investment that companies hope for, though this is typically the cause of a poorly implemented system or poorly trained staff. While a properly implemented system should, eventually, show a good return on investment, CRMInfoline.com claims these results could take years to see in full effect as the new system takes root and customer awareness and participation grow. * Transition In order for a business to use a CRM solution properly, nearly the entire business will have to change. Most companies operate on an â€Å"us first, customers second† mentality, whereas CRM-centric businesses focus on placing customers and their satisfaction before the company. Furthermore, CRM systems are typically very complex and span multiple departments, meaning most employees will have to go through some sort of training that will inhibit them, at least somewhat, from performing their normal work duties. * In-House Versus Supported System Supported systems are CRM solutions that are taken care of or outsourced to another company. While in-house CRM software can be more effective, it’s much more difficult to implement. Companies without any current CRM implementation should consider supported systems more than companies with at least some current level of CRM, according to TMCNet.com. Supported systems typically cost less to implement because they’re not as in-depth or effective as in-house solutions. Jollibee is a phenomenal success story, having grown from two ice cream parlours in 1975 to over 1,800 restaurants worldwide today, including the strategic acquisitions of high profile brands like Greenwich Pizza, Deli France, Red Ribbon and Chow King. The company now operates 300 international outlets in markets in the United States, across Asia and throughout the Middle East. The big business like Jollibee must implement complete and effective CRM strategy. * Form a cross-organizational team. A cross-organizational, or cross-functional team, is made up of leaders from each core department in Jollibee. Representatives usually include at least one member from sales, service, marketing, support, management, IT, finance, and any other functional area in Jollibee. * Jollibee should decide what project goals to begin with (customer acquisition, sales growth, service improvement, or something else). Once goals are laid out, phases for installation of CRM can begin. This includes technology and software implementation led by IT, communication of new roles and responsibilities in each department, and implementation of training and rewards programs. * Provide training. Employees in many functional areas, including, service and support, are likely going to be using new technology devices or software solutions for customer accounts, data collection, customer service, data analysis and other CRM functions. This often requires training on philosophy behind the new system and CRM role as well as technical training on the technology applications. * Measure results. CRM fails without constant measurement. By definition, CRM programs are ongoing and design to improve over time. Feedback and data collected during CRM projects and phases should be analysed, evaluated, and reacted to by the cross-organizational leadership team. Decisions on how to improve the customer experience, behaviours of employees, and any other important components of CRM help guide the next project phases or phases. With CRM systems, Jollibee can streamline their business processes effectively and in accordance with customer needs. Customer Relationship Management software is employed by Jollibee to manage and organize their customer database and contacts. Proper customer relationship management solutions are necessary for any business firm to empower their staff, to expand their business and to provide quality customer care services. Task 2 There are 5 possible negative impacts caused by heavy-use of sales promotions. 1. Increased price sensitivity Consumers wait for the promotion deals to be announced and then purchase the product. This is true even for brands where brand loyalty exists. Customers wait and time their purchases to coincide with promotional offers on their preferred brands. Thus, the routine sales at the market price are lost and the profit margin is reduced because of the discounts to be offered during sale-season. 2. Quality image may become tarnished If the promotions in a product category have been rare, the promotions could have a negative effect about its quality image. Consumers may start suspecting that perhaps the product has not been selling well, the quality of the product is true compared to the price or the product is likely to be discontinued because it has become outdated. The Smyle Powder offer of â€Å"Buy 1 and get 2 free† went on and on. Ultimately people stopped asking for the product as the on-going sales promotion strategy made the customers perceive it to be a cheap and an inferior product. 3. Merchandising support from dealers is doubtful In many cases, the dealers do not cooperate in providing the merchandising support nor do they pass on any benefit to consumers. The retailer might not be willing to give support because he does not have the place, or the product does not sell much in his shop, or maybe he thinks the effort required is more than the commission/benefit derived. 4. Short-term orientation Sales promotions are generally for a short duration. This gives a boost to sales for a short period. This short-term orientation may sometimes have negative effects on long-term future of the organization. Promotions mostly build short-term sales volume, which is difficult to maintain. Heavy use of sales promotion, in certain product categories, may be responsible for causing brand quality image dilution. 5. Harmful Effect of Band image If a brand is perceived by consumers as being a value rather than premium brand, it is more likely to receive the most benefit from a price-based sales promotion. However, overuse of price-based sales promotions for any brand can have devastating effects on the brand’s image. This is particularly true for premium and super-premium brands or products and services in which the consumer has difficulty judging product quality in other ways, such as legal services or vitamins. The objective behind sales promotional tools is to keep current customers while attracting new ones, maintaining sales of seasonal products, introducing new products and challenging competitors. The essence of sales promotion involves using all forms of promotional activities, besides personal selling and advertising, to improve sales. In order to gain a strong foothold in the Malaysian market, Jollibee need effective sales promotional tools to fight its competitor. Coupons Coupons are one sales promotional tool. Customers get coupons in several ways, including via newspapers, magazines, online or mail. Customers present coupons to the retailer while buying merchandise in order to receive a discount or free product. For example, a customer of Jollibee use a coupon which takes 50 per cent off a set of meal costing $10, he saves $5. Bonus Offers Bonus offers or gifts with purchase are widely used promotional tools. When customers purchase a product, sometimes a bonus product is given along with it. The purpose is to increase the sale of the product and to make it more attractive by offering an additional item. When customers spent up to $20, he will get a free ice cream. Free Samples Another popular promotional tool is the free sample. When a customer is in the store purchasing certain products, he may receive a free sample of deodorant, shampoo, energy drinks food or candy. Usually, free samples don’t require the customer to purchase anything. Free samples can be given to a particular target audience in order to attract that type of customer. Jollibee can put new product as free samples to get feedback. Premiums Premiums are extras added to sweeten a purchase for a customer. For example, a software company might add a year of free technical support for a customer who buys an expensive software program. Jollibee can offer special toys in their children meals. Offering premiums gives a business owner the opportunity to partner with complementary businesses, creating a wider target audience. This premium creates a win-win situation for everyone involved. It provides a demonstration to potential customers uses referrals to introduce the companies to potential customers and provides a free, useful gift to existing customers. Mystery Rewards Scratch-and-win cards or raffles for prizes are other popular promotional tools. The key is this mystery reward has enough attraction to attract customers. Popular food and unique gift will be work. Money Back Offers When customers doubt the quality or reliability of Jollibee, offer a money-back guarantee. Give a detailed explanation of eligible returns and refunds available for customer reference. Point of Purchase Displays Point of purchase displays is used in Jollibee to catch the attention of customers. The selected products may be sale items but may also be seasonal or high-demand merchandise. The displays are built in a prominent location such as on an aisle end or at the front of the store near the entrance. Jollibee may also place signs at the product’s normal shelf locations. Sales A sale is a reduction in the price of a product for a specified period of time. Sales are used by manufacturers to gain new users or to increase market share. They also generate traffic in a retail establishment. Sales can result in off-season purchases that normally would not occur, such as Jollibee offer special food at 50 per cent off in Malaysia festivals. Besides, some points about sales promotion are important. A sales promotion constructed to inform customers about a new product might include an advertisement in a local paper explaining the product and inviting customers to visit a Web site for a coupon offer. An activity like this can be measured by tracking the number of people who receive the paper, the number of people who visit the Web site, the number of people who download the coupon and the number of people who actually use the coupon. Reminding customers about a product or service is just as important as an initial product introduction. Something as simple as setting up an in-store display with coupons or having customers complete a survey to indicate how often they use the product keeps brands fresh in consumers’ minds. Information gathered from the survey can expose how often customers use a product, how familiar they are with a product and if they plan to use it more in the future. Couple this with a discount coupon and Jollibee can even track the number of people who make a purchase after completing the survey. A follow-up survey can assess things like customer satisfaction and likelihood for a repeat purchase. Sales promotions are a great way to inform and remind customers about Jollibee. Ultimately, the main objective of these activities is to increase revenue. Weigh the cost of promotional sales campaign against the total revenue Jollibee expect to receive. Consider that many companies are spending up to 60 per cent of advertising budgets on sales promotions. Be sure that Jollibee’s promotional campaign is both cost-effective and profitable. These sales promotion techniques can help Jollibee gain a strong foothold in the Malaysian market. References 1. Why Customer Relationship Management is so important? (2008) By Article Alley [online] Available from http://praveenortec.articlealley.com/why-customer-relationship-management-is-so-important-576369.html [Accessed on 12 Jan 2013] 2. Challenges of Implementing a CRM (2010) By Matt Koble [online] Available from http://www.ehow.com/list_6631188_challenges-implementing-crm.html [Accessed on 12 Jan 2013] 3. Tools of Sales Promotion (2005) By Chris Joseph [online] Available from http://www.ehow.com/list_6073558_tools-sales-promotion.html [Accessed on 12 Jan 2013] 4. Disadvantages of Sales Promotion (2008) By Drypen [online] Available from http://drypen.in/sales-promotion/disadvantages-of-sales-promotion.html [Accessed on 12 Jan 2013]

Free Essays on JetBlue Company Information

JetBlue is a low-fare, low-cost passenger airline that focuses on underserved markets and large metropolitan areas that have high average fares. JetBlue is based at New York City’s John F. Kennedy International Airport and has a west coast base in Long Beach, California near Los Angelas. The airline flies to 18 different cities within New York, California, Florida, Utah, Vermont, Louisiana, Colorado, Nevada, and Washington. Washington, DC and San Juan Puerto Rico are also flight destinations(â€Å"Learn more: fact sheet†, 2002). The fleet consists of 32 Airbus A-320s powered by. This is the only type of airplane that management wishes to use, and 100 more have been ordered for the next six years. All aircraft can hold 162 passengers in leather seats with a television at every seat (â€Å"Learn more: fact sheet†, 2002). Inflight entertainment consists of 24 channels of LiveTV, an in-air satellite system by Direct TV that David Neeleman owns. However, it is not available for the New York to Puerto Rico flight (â€Å"Jet blue: flying†, 2002). JetBlue has also teamed with Crunch Fitness International to create a Crunch Fitness Airplane Yoga Card to relax passengers without leaving their seats (â€Å"Have fun: crunch fitness†, 2002). To cut down on costs, there are no meals served on flights, but there are snacks and drinks. Acquiring a â€Å"paperless† cockpit cuts down on costs and speeds take-off time. Flights are booked online and all travel is ticketless. Those who fly often with JetBlue Airlines have the option to join the trueBlue Flight Gratitude program that is similar to competitor â€Å"frequent flyer miles† but instead uses a point system based on the length of the flight. 100 points equal one free round trip (â€Å"Jetblue: flying†, 2002). Currently, there are 2,361 JetBlue employees. No union workers are employed with this company. Employee benefits range from six types of insurance, 401(k), profit-sharing, a st... Free Essays on JetBlue Company Information Free Essays on JetBlue Company Information JetBlue is a low-fare, low-cost passenger airline that focuses on underserved markets and large metropolitan areas that have high average fares. JetBlue is based at New York City’s John F. Kennedy International Airport and has a west coast base in Long Beach, California near Los Angelas. The airline flies to 18 different cities within New York, California, Florida, Utah, Vermont, Louisiana, Colorado, Nevada, and Washington. Washington, DC and San Juan Puerto Rico are also flight destinations(â€Å"Learn more: fact sheet†, 2002). The fleet consists of 32 Airbus A-320s powered by. This is the only type of airplane that management wishes to use, and 100 more have been ordered for the next six years. All aircraft can hold 162 passengers in leather seats with a television at every seat (â€Å"Learn more: fact sheet†, 2002). Inflight entertainment consists of 24 channels of LiveTV, an in-air satellite system by Direct TV that David Neeleman owns. However, it is not available for the New York to Puerto Rico flight (â€Å"Jet blue: flying†, 2002). JetBlue has also teamed with Crunch Fitness International to create a Crunch Fitness Airplane Yoga Card to relax passengers without leaving their seats (â€Å"Have fun: crunch fitness†, 2002). To cut down on costs, there are no meals served on flights, but there are snacks and drinks. Acquiring a â€Å"paperless† cockpit cuts down on costs and speeds take-off time. Flights are booked online and all travel is ticketless. Those who fly often with JetBlue Airlines have the option to join the trueBlue Flight Gratitude program that is similar to competitor â€Å"frequent flyer miles† but instead uses a point system based on the length of the flight. 100 points equal one free round trip (â€Å"Jetblue: flying†, 2002). Currently, there are 2,361 JetBlue employees. No union workers are employed with this company. Employee benefits range from six types of insurance, 401(k), profit-sharing, a st...